Marketing strategies refer to the tactics and methods that businesses use to promote their products or services, attract customers, and ultimately increase sales and revenue. This research area focuses on studying different approaches and techniques that companies can use to effectively reach their target audience, differentiate themselves from competitors, and achieve their marketing objectives. Some common marketing strategies include social media marketing, content marketing, influencer marketing, email marketing, and search engine optimization (SEO). Researchers in this field analyze consumer behavior, market trends, and industry best practices to develop and implement successful marketing campaigns. They also assess the effectiveness of different strategies and identify new opportunities for businesses to connect with their customers and drive growth.